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Variable Data
Variable Data Printing is simply a way to combine a database of customer information, relevant images of the product or service you are promoting and the latest in digital printing technology and mailing equipment - - to affect the best possible response rate for your campaign.
Printing Control is armed with all of the necessary capabilities to help you conceive of your program and then put it in action. If you have customer data but don't know how to get the most out of it then call us for some free consultation.
We are experienced in helping our customers marry their all-important data with the right images, to achieve the very best outcome in terms of response to the mailed piece.
With variable data printing the typical response rate for a direct mail piece can increase from 100% to in excess of 500%, depending on how well the piece is constructed, how good the mailing list is and how well communicated the promotion for the end customer is. When all of these elements are carefully crafted in to a campaign, then response rates can go through the roof.
Printing Control can provide you with everything to create a campaign, from purchasing the list, to helping you define the promotion, and ultimately to digitally printing and then mailing your piece. To find out more about this turn-key solution contact our sales office at (206) 575-4114.
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